Lionsgate +

Lionsgate+ rebrands with international “Art of Emotion” campaign

The Scope

Pitch-to-Active

Campaign Concept + Strategy
Artist Partnerships + Curation
Event Programming
ROI Maximization + Development

The Task

Develop a break-through experiential campaign to rebrand the Lionsgate+ streaming service within international markets UK and Mexico.

The Results

The Art of Emotion [or El Arte de las Emociones] brought together 11 artists from London and Mexico City’s thriving art scenes, to create pop-up art shows that brought the emotive pillars of the brand campaign to life.

With a mix of branded, interactive works, performance art, LIVE murals and programmed music showcases, each event took our guests through a mirage of emotions found on Lionsgate+.

Case study upon request

Mexico City

We focused on a diverse collection of emerging artists

working in an array of artistic mediums, identifying, contracting and leading all participating artists through the development of custom artwork, LIVE showcases and archived artwork selects.

Artists included: Ngadi Smart, Nyanza D, Mr. Cenz, Cheo, Raul Urias, Pia Riverola and more.

London

Each pop-up art show was supported by a 360º promotional campaign

that leveraged our artists (and other local partners) to drive reach, awareness and ROI. Media partners included: Time Out, The Nudge, London on the Inside, and Cool Hunter to name a few.

Our activations became a direct extension of the “It Lives on LIONSGATE+” brand campaign, with two clear takeaways: 1) LIONSGATE+ is a new streaming network worth checking out, and 2) watching LIONSGATE+ is an emotionally rich and rewarding experience.