Warner Bros.
100th Anniversary
Artist: Love Is Wise
Warner Bros. Celebrates 100 Years of Storytelling with Global Artist Collaboration
The Scope
Pitch-to-Active
Campaign Strategy
Executive Production
Partnership + Retail Strategy
Artist Curation + Liaison
The Task
Develop a strategy for a digital and product-driven campaign to celebrate Warner Bros. 100 year anniversary.
The Results
The “Art of Storytelling” campaign asked 11 international artists to reimagine Warner Bro.’s most iconic franchises.
We strategized the full collaboration process, managed and art directed franchise artwork and video content, and acted as the liaisons between the studio and artists.
Experiential Agency Partner: Cartwheel + Co
To engage legacy and new fans alike, the commissioned artwork went live across social channels, media platforms and printed across exclusive merch, available through the Warner Bros. online shop.
Original Artwork