Target
(The Brief)
Target wanted to move beyond performative inclusivity and actually show up for Black consumers and entrepreneurs. The question: how do you create something that feels personal, celebratory, and culturally real?
Services
Strategy
- Platform Development
- Audience & Community Engagement
- Partnership + Talent Strategy
Creative Direction
- Narrative
- Experience Storylines
- Brand Integration
Experiential
- Art Direction Support
- Panels & Live Programming
- Multi-City Activation Design
Growth & Partnerships
- Vendor Ecosystem
- Community Partnerships
- Budget & Resource Structuring
Credits
Production: MKG
Fabrication: Pink Sparrow
Art Direction: Chadha Ranch
(The Work)
We transformed “Made By and For You” into a multi-year cultural platform across Curlfest, Essence, and Afropunk. The work turned Target’s commitment into lived experience — salons, panels, installations, and moments that spotlighted Black-owned brands and the creators behind them.
30M+
[
Impressions
]
4
[
Experiential Partners
]
9
[
Talent Collabs
]
The Impact
From 2018 to 2021, the platform became a cultural benchmark for authentic brand partnership. Target shifted from “showing up” to shaping new conversations around representation in beauty, retail, and entrepreneurship.
Full case study available upon request.