Motorola
(The Brief)
Motorola wanted to revive an icon. The Razr wasn’t just a phone, it defined an era. The opportunity was to reintroduce it to a new generation while honoring the cultural legacy that made it unforgettable in the first place.
Services
Strategy
- Launch Strategy
- Cultural Insight
- Concept Development
Creative Direction
- Visual + Narrative Direction
- Thematic Worldbuilding
- Talent Partnership [Willo Perron]
Experiential
- Installation Design
- Talent Integration
Production
- Build & Fabrication
- On-Site Direction
Credits
Co-Creative Director: Willo Perron
Production: MKG
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(The Work)
We built the creative and experiential launch strategy for the Razr reveal in Los Angeles. The experience blended early-2000s nostalgia with modern design and tech culture, pulling aesthetic cues from the original Razr and pairing them with a future-forward sensibility. In collaboration with Willo Perron & Associates and Diplo, we created an environment that asked guests to “freeze time” before “breaking free,” turning the product reveal into a cinematic moment.
4M+
[
Media Impressions
]
2M+
[
Social Impressions
]
5K+
[
SQ FT of Screen Content
]
The Impact
The launch reconnected the Razr with its cultural roots while positioning it as a design object for today. It brought together lifestyle media, design leaders, and culture-makers in one room, sparking coverage in Ad Age, The Verge, and more. The event proved the Razr never lost its influence. It simply evolved.
Full case study available upon request.