Gilead
(The Brief)
Gilead wanted to rethink how a global healthcare brand could show up in culture. The goal was to move from corporate messaging to genuine community impact, with a focus on visibility and equity for underrepresented groups in health and wellness.
Services
Strategy
- Equity Framework
- Stakeholder Alignment
- Community + Audience Engagement
Brand & Creative
- Identity System
- Creative Guidelines
- Narrative Development
Experiential
- HBCU Roadshow
- Essence Fest Buildouts
- Summit Programming
Growth & Partnerships
- Community Partnerships
- Cultural Program Design
- Cross-Functional Ecosystems
Credits
Communications: Omnicrom
Executive Leadership: Equity & Impact Solutions
Production: Multi-partner
(The Work)
We built the creative foundation for Gilead’s Advancing Health Equity initiative. Our team developed the identity system, the creative guidelines, the campaign language, and the programs that carried the work into real spaces. The message came to life through activations such as the HBCU Roadshow, Essence Festival, and Mary J. Blige’s Strength of a Woman Summit, turning strategy into lived experience.
20+
[
Partner Campaigns
]
30+
[
Live Events
]
$13M+
[
AD Value
]
The Impact
What began as a consulting assignment grew into a cultural movement. The work sparked national conversations about equity in health and positioned Gilead as a leading voice for inclusion. It also created a blueprint for purpose-driven storytelling across the industry.
Full case study available upon request.