Lionsgate+
(The Brief)
Lionsgate+ was reintroducing itself as a global streaming brand and needed a campaign that could move people emotionally, not just visually. The goal was to connect art, culture, and storytelling in a way that made the brand feel alive across different markets.
Services
Strategy
- International Campaign Framework
- Artist Partnerships
- Campaign Rollout Execution
Creative Direction
- Visual Identity
- Narrative Development
- Artist Integration
Experiential
- Pop-ups + Murals
- Live Performances
Production
- Multi-City Oversight
- Vendor Consulting + Management
Credits
Production: Cartwheel + Co
(The Work)
We created The Art of Emotion, an international art-driven campaign that transformed the streaming experience into a cultural one. Working between London and Mexico City, we curated and led partnerships with 11 emerging artists, commissioning large-scale murals, live performances, and immersive installations. Each pop-up was supported by a 360° media rollout featuring local press, creative collaborators, and social amplification.
570M+
[
Media Impressions
]
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12M+
[
IRL Impressions
]
70+
[
Partners
]
The Impact
The campaign reached more than 34 million people and generated over 65 media features. But beyond reach, it positioned Lionsgate+ as a brand rooted in feeling, creativity, and community — one that celebrates the emotions that make stories matter.
Full case study available upon request.