Sofar Sounds
(The Brief)
Sofar had built one of the most intimate global music communities, but its partnerships, visibility, and content strategy were not keeping pace with its growth.
Services
Strategy
- Audience + Community Engagement
- Brand Partnerships
- Live Program Design
- Talent Integration
Creative Direction
- Experiential + Campaign Storytelling
- Artist + Campaign Programming
Experiential
- Pop-Ups
- Partner Events
- Executive Production
- Location Booking [Studio 8H]
Growth & Partnerships
- Vendor Consulting + Management
- PR
- Profit Model Scaling
Credits
(The Work)
We scaled Sofar without losing the soul. From booking talent to designing branded experiences with partners like Xfinity and Acura, the team built integrated music programs that still felt like a living room performance while expanding the reach and cultural relevance.
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245M+
[
Media Impressions
]
60
[
Artists
]
24
[
Global Events
]
The Impact
The launch reconnected the Razr with its cultural roots while positioning it as a design object for today. It brought together lifestyle media, design leaders, and culture-makers in one room, sparking coverage in Ad Age, The Verge, and more. The event proved the Razr never lost its influence. It simply evolved.
Full case study available upon request.