Meta
(The Brief)
Meta was preparing to reintroduce itself to the world and wanted to unite its global workforce around diversity, equity, and inclusion. The goal was to create an experience that celebrated the company’s evolving identity while amplifying the voices shaping its future.
Services
Strategy
- Programming + Platform Architecture
- Multicultural Strategy
- Audience + Community Engagement
Creative Direction
- Narrative Development / Scriptwriting
- Talent Curation
- Visual Identity
Experiential
- Virtual Summit Production
- Remote Broadcast Comms
- Multi-Region Execution
Production
- Run of Show
- Live Direction
- Tech + Crew Management
Credits
Production: IMC Partners
Video Production: Brickwall Creative
(The Work)
We developed the creative strategy, branding, scripting, and programming for Meta’s first-ever virtual summit series. Each four-hour live broadcast connected thousands of employees across four continents through storytelling, workshops, and performances. The programming featured artists and leaders such as Yara Shahidi, Spike Lee, Serena Williams, Maluma, and Gloria Estefan, alongside Meta teams from around the world.
20K+
[
Global Attendees
]
16hrs
[
Live Taping
]
55
[
Live Segments
]
The Impact
More than 20,000 participants joined the summits across regions, establishing a new tradition of global connection and accountability inside Meta. What began as a pandemic pivot evolved into a multi-year series that continues to shape how the company builds culture and community from within.
Full case study available upon request.