A3C Festival

A3C Festival

(The Brief)

A3C Festival wanted to capture the energy of Atlanta’s hip-hop scene and bring it online. The challenge: turn an annual music conference into a viral, culture-driving story that resonated beyond the festival itself.

Services

  • Strategy

    • Casting
    • Social Strategy
    • Content Architecture
    • Media + Brand Partnerships

  • Creative Direction

    • Show Concept
    • Story Development

  • Film & Content

    • Livestream Integration
    • Content Production

  • Production

    • Event + Content Infrastructure
    • 24/7 Capture

  • Growth + Partnerships

    • PR
    • Vendor + Sponsor Management

Credits

Production: Von Allen

(The Work)

We created The Trill World, an Ashley Brooke original concept that reimagined MTV’s The Real World through a hip-hop lens. Seven influencers were cast to live together, stream their lives, and take fans behind the velvet rope of A3C and Atlanta’s music scene. The house became an invite-only hub — part social experiment, part content studio, all cultural commentary.

12M

[

Social Impressions

]

30K+

[

Live Streams

]

$400K+

[

AD Value

]

The Impact

The campaign blurred the lines between live experience and social storytelling, generating over 9M media impressions and 6M+ social views. Brands like Heineken, D’Ussé, and PAPER Magazine tapped in, and the activation earned coverage from outlets including Milk and Bullett.

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A3C didn’t just host a festival; it became the main character.

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Full case study available upon request.

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