(The Brief)
Google wanted to show what “Work From Anywhere” really looks like in practice. The task was to design experiences that proved the company’s commitment to diversity, inclusion, and flexibility while celebrating the communities that make innovation possible.
Services
Strategy
- Event Strategy
- Community + Audience Engagement
- Partnership Strategy
- B2B Narrative Architecture
Creative Direction
- Experiential Storytelling
- Visual Identity
- Narrative Development
Experiential
- Art Direction
- Interactive Programming
- Multi-Day Activation Design
Production
- On-Site Management
- Vendor Team Oversight
- Tech Integration
Credits
Production: MKG
Fabrication: Pink Sparrow
(The Work)
Immersive activations were developed for Afrotech and Grace Hopper that showcased Google’s culture through creativity, learning, and connection. Each environment invited people to experience the Google ecosystem in motion by blending play, conversation, and tech to bring “Work From Anywhere” to life.
4M+
[
Impressions
]
8K
[
Attendees
]
98%
[
Positive Attendee Rating
]
The Impact
Across two years, the activations reached more than 10,000 attendees and generated 2.1 million impressions. More importantly, they sparked dialogue about access, belonging, and what the future of work can look like when it meets people where they are.
Full case study available upon request.