The Scope
Creative Direction, Strategy + Consulting
Partnership + Programming Strategy
Branding + Design Execution
The Task
Advise and build the foundation to bring internal and external recognition to Gilead’s Advancing Health Equity [AHE] initiative.
The Results
Over the past 2+ years, our team has provided full service Creative Consulting to market to Gilead’s AHE target demographics and highlight partnerships.
Branding + Design
ABCS created a legal-approved AHE style guide with usage guidelines, best practices, and templates for multiple channels and vendors. This branding is now the default for internal assets and will feature on the new Gilead.com, launching Fall 2024.
Creative Strategy + Consulting
Collaborations with legal, trademark, corporate communications, and external vendors established official AHE creative procedures, media tracking systems, and stakeholder approval processes.
Vendor procurement and onboarding includes our work with Ketchum [Omnicron], McKinsey & Company, and Nuvera.
Partnerships + Programming
Successful curated programming tactics and partnerships include: 2022 HBCU Roadshow, first annual Health Equity Summit, Strength of a Women, Essence Festival, Black Men XCel, ATL Black Pride, UCIF and more.
*Case studies upon request
