Google inspires us to “Work From Anywhere”.
The Scope
Creative Direction + Strategy
Partnership Strategy
Audience Engagement Strategy
The Task
Develop and execute an immersive experiential strategy that promotes Google’s commitment to diversity and inclusion.
The Results
In 2021 and 2022, ABCS executed two unique partnerships - Afrotech and Grace Hopper Career Fair - where Google’s presence was showcased through immersive, on and off site activations for attendees.
Through each partnership, we rallied the creative, product education, audience engagements and partnerships around a key employee benefit offered at Google - the supportive and inclusive option to Work from Anywhere.
Case study upon request
Afrotech
To propel black tech and entrepreneurship forward, guests learned from Google employees, interacted with the different Product Areas, and networked with local tech talent in a fun and comfortable setting that paid tribute to the City of Oakland.
Educational and interactive PAs included: YouTube Music, Dance Like, Leviis for Jacquard, Google for Startups, and more.
Programming partners included: Oakland icon DJ D-Sharp, portrait photographer Brandon Ruffin, and vendors Red Bay Coffee, Blue Heron Catering and Super Juiced.
10K Attendees
2.1MM Impressions
Grace Hopper
Our on-site and After-Hours activation championed the opportunities and benefits available at Google with playful yet informative touchpoints inspired by the NEW workplace landscape: the office, your home, or just about anywhere else.
Guests felt the support provided by Google and how this approach improves overall productivity and well-being regardless of location.
Experiential Agency Partner: MKG
